Viva Magenta 18-1750

What colour is magenta?

Magenta is a vibrant and warm tone, and sits midway between red and blue. It’s often described as a pinkish, purplish red, and in the words of Pantone, it’s ‘audacious, full of wit and inclusive of all.’

VIVA MAGENTA 18-1750, a crimson red tone that presents a perfect balance between warm and cool making it an ideal accent colour for pretty much any colour palette. This shade is rooted in nature inspired by the cochineal, one of the strongest and brightest dyes in the world. It is bold and adds a joyful and optimistic tone to your interior.

Whether on walls, via paint or a decorative wallpaper or simply with accessories, explore the inspiring ways to use the Pantone’s colour of the year 2023 in any room in your home.

Pair With…

Viva Magenta in a Jewel colour palette. Encouraging the freedom of self-expression and experimentation. This vibrant pantone pairs well with deep jewel tones like emerald green and navy blue.

Viva Magenta in a monochromatic colour palette. This colour palette uses different tints, shades, and tones of a single colour. Pair with other pinks and reds to create a rich aesthetic.

Viva Magenta in an earthy colour palette. You can soften it by pairing it with muted earthy hues like sandy beige a cinnamon brown.

Interiors of Chiswick’s Top Choices


Zoffany paint in Raspberry Sorbet. Style it with Chateaux, Dusk, Carrara, Smoke, Purple Tulip, Shaker Red, Bordeaux and Venetian Red from the Zoffany paint collection.

Zoffany Paint Rasberry Sorbet

Sanderson paint in Rhodera. Style it with Oriental Pearl, Grey Mist, Ocean Spray, Clay Powder, Carmen Light, French Rose and Crystal Palace from the Sanderson paint collection.

Sanderson Paint Rhodera

Morris & Co. paint in Barbed Berry. Style it with Morris Trellis, Olive Fruit, Twining Vine, Rose Cockle, Strawberry Thief, Sweet Briar and Indigo from the Morris & Co paint collection.

Morris & co. Paint Barbed Berry


Emma Shipley for Clarke & Clarke Extinct Wallcovering in Magenta. An imaginative and whimsical scene takes place on the Extinct Wallpaper, featuring extinct and half-imaginary animals such as the dodo, sabre-tooth tigers and flying monkeys, with notations inspired by the last Ice Age. Make a beautiful and exotic statement in your home with the the Extinct wallpaper in magenta.

Cole & Son Lilac wallcovering in Magenta & Blush on Charcoal. The spring-flowering Lilac is a beautifully lush deciduous shrub known for its redolent fragrance. Thriving whatever its aspect, this hardy, easily-cultivated plant can be found in gardens throughout the British Isles. The Cole & Son design studio have cultivated this classic floral loved for its exquisite large, oval clusters of colourful foliage, in true-to-life tones as well as spring palettes.

Arte Nongo Wallcovering in Warm Fuchsia. The inspiration comes from a traditional woven basket from Zimbabwe, called nongo. The natural look of this plain pattern in combination with the fine wickerwork provide structure to the wall.

Arte Nongo Wallcovering in Warm Fuschia


Osborne & Little Falize Fabric in Cranberry and Cacao. An ikat stripe of silk with wool. Alexis Falize founded the French jewellery house famed for its enamelling in 1832.

Osborne & Little Falize Fabric in Cranberry and Cacao

Missoni Home Collection Coomba Fabric in Rosso. Coomba is part of the Missoni Home Plains collection featuring vibrant colours and varied textures. Perfect as a go-to for coordinating fabrics to sit alongside the more eclectic fabric ranges.

Missoni Home Collection Coomba Fabric in Rosso.


Villa Nova Hana Rug in magenta. A sumptuous, hand tufted pure wool rug adorned with trailing wisteria with bursts of blossoming flowers, the Hana rug blends soft and rich tones creating an eye-catching focal point to a room. Available in different sizes and colour ways.

Harlequin Dahlia Rug in Fuchsia & palm. A stunningly detailed display of one of Harlequin’s favourite flowers, this hand painted design has been recreated on a rug, hand tufted in pure wool. Available in different sizes and colourway.

Moooi Zigzag Rug in Red. Available in different sizes and materials. The design of this rug is achieved using a series of lines repeated infinitely in different ways to form a geometric pattern. The effect is a unique, linear look that is refined and capable of pulling the look of space together with the equanimous rug taking centre stage.

Interiors of Chiswick has an exciting range of designer wallcoverings, fabrics, floorcoverings from top interior brands. Whether you are looking for an abstract design, a pattern or large-scale mural, we offer a vast selection to choose from in an array of colours and finishes. If you need any further information or you would like to know more about our services please feel free to email us or visit our website. I hope you enjoyed reading and found it inspiring in some way.

Style inspiration…

(Images sourced from Pantone, Arte International, Cole & Son, Missoni Home, Sanderson Design Group & Osborne & Little)